Related tags: When it comes to claims about its cereals, Kellogg should just stick with "Snap, crackle and pop." The company also agreed to discontinue making claims of immunity benefits unless it has competent and reliable scientific evidence to support the claims. }); “While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the Company decided to make this change,”​ the company said in a statement. Keep a step ahead of your key competitors and benchmark against them. Curcumin, extracted from turmeric, is not soluble in water and has low bioavailability. To read the settlement agreement in Weeks v. Kellogg, click here. vOut +=', '; Why it matters: Will this settlement end Kellogg’s legal woes? The FTC then took action, and a number of private suits followed, which were consolidated into one class action in California federal court. In the summer of 2009, Kellogg launched a new ad campaign for Rice Krispies, which included product packaging claiming the cereal “Now helps support your child’s immunity” and that “Kellogg’s Rice Krispies has been improved to include antioxidants and nutrients that your family needs to help them stay healthy.”. Understand your clients’ strategies and the most pressing issues they are facing. The company settled with the Federal Trade Commission over similar claims in June 2010. if(i!=(aTags.length-1)) dataLayerNews.related_tags = sanitize_gpt_value2("Immune system"); However, the claims caused instant controversy as parent groups and nutritionists criticized the Kellogg Group for flagging up immunity benefits in products that contain about 40 percent sugar. FARAVELLI, The Best Ingredients for a better life! Kellogg Co. has agreed to pay $5 million to settle a class action lawsuit over claims made about the company’s Rice Krispies cereal. 06-Nov-2009 at 11:03 GMT. In addition to facing litigation over its Rice Krispies claims, the company recently reached a $10.5 million settlement over attention-boosting claims made about its Frosted Mini-Wheats – claims that it had already settled with the FTC. Kellogg Sales Company has agreed to shell out $20,250,000 to settle “hotly contested” class action litigation over the company’s claims that some of its sugar-laden cereals are healthy. for (var i=0; i < aTags.length; i++) Complete Solutions. Kellogg used the claims for just six months before being challenged by the Oregon attorney general. “The communication will be on pack for the next few months as packaging flows through store shelves. } Please contact customerservices@lexology.com. Applicable to a wide range of ingredients and formulations,... Free newsletter Immune system On product packaging, Kellogg claimed that Rice Krispies cereal “now helps support your child’s immunity,” with “25 percent Daily Value of Antioxidants and Nutrients – Vitamins A, B, C, and E.” The back of the cereal box stated In this webinar, a new delayed release softgel technology, OptiGel® DR, is unveiled for the first time. Under the terms of the class action settlement, Kellogg admitted no fault, but agreed to pay consumers $2.5 million (between $5 and $15 per consumer) and to donate $2.5 million worth of Kellogg products to charity. Therefore, we believe the claim ... is supported by reliable and competent scientific evidence."​. dataLayer.push(dataLayerNews); The Kellogg Company has pulled immunity claims from its popular antioxidant-fortified Rice Krispies range, rather bizarrely citing swine flu links as the principal reason. The federal suit alleged that Kellogg falsely claimed the cereal boosts children’s immune systems. Kellogg Co. has agreed to pay $5 million to settle a class action lawsuit over claims made about the company’s Rice Krispies cereal. Subscribe, 05-Nov-2009 "Lexology is a great service, providing easy access to a variety of relevant articles from a number of information providers across different geographical zones -- I just wanted to say thank you to all who are involved in providing this reference! While Kellogg's is citing the rise of swine flu as a reason for discontinuing the claims, it was heavily criticized for adding the claims in reaction to the pandemic, a claim it staunchly denied at the time, noting the problem had not become widespread when the claims were added to packaging in May. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics:

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