Movies are one of the ultimate forms of escapism, which is why the movie business has historically done so well during difficult or recessionary times. Theaters around the globe have been successfully leading the charge, and this Labor Day Weekend marks the big return to the movies here in the U.S. with the domestic premiere of Christopher Nolan’s Tenet, the first action-packed blockbuster of the fall season. Posts about Cinema written by National CineMedia. Thanks to these theater safety efforts and emerging research that points to the idea that movie theaters pose less COVID-19 risk than most other indoor venues due to the facts that masks are required, six-foot social distancing can be practiced, and people are all facing the same direction and are not talking during the movie (we hope! The research team at National CineMedia (NCM) regularly polls our exclusive Behind The Screens panel of movie superfans, and of those that have already returned to see a movie on the big screen, an overwhelming 98% reported a positive experience. Sorry, your blog cannot share posts by email. So while your local theater may look a little different than it did the last time you were there, the one thing that hasn’t changed is the magic of the cinema. National CineMedia (NCM) has been the cinema advertising leader since our inception, and today we’re thrilled to announce our biggest innovation yet – we are realigning and improving our Noovie pre-show and … These new safety protocols have been effectively introduced across America over the last several weeks, following local and state guidelines, as theaters have geared up for the big premiere of Tenet by showing a mix of classic titles and new releases like Russell Crowe’s Unhinged and Marvel’s The New Mutants. These new safety protocols have been effectively introduced across America over the last several weeks, following local and state guidelines, as theaters have geared up for the big premiere of Tenet by showing a mix of classic titles and new releases like Russell Crowe’s Unhinged and Marvel’s The New Mutants. Documents The global pandemic hit movie fans especially hard, as theaters around the world were temporarily closed. National CineMedia (NCM) unites your brand with the power of the movies anytime, anywhere. Movie fans planning their first movie night out in months can look for the CinemaSafe green checkmark logo on theater signage and websites to identify participating theaters. ), audiences are becoming increasingly comfortable with getting back to the big screen. The measures are not only based on recommendations from leading epidemiologists, but also on the latest guidelines from the Centers for Disease Control, World Health Organization, and Occupational Safety and Health Administration. In fact, of the moviegoers we surveyed, 75% plan to return to theaters either “as soon as possible” or within 1-3 months after theaters reopen, with another 21% planning to return after 4 months or more, for a total of 96% of movie lovers planning to go back to the cinema soon. Adspace Networks is entering into a joint selling agreement with National CineMedia (NCM) and Cinema Scene to create a new, larger digital place-based network that will now include screens in movie theater lobbies. We’re the creators of Noovie ® , a fully integrated suite of products designed to innovate the moviegoing experience in ways that help brands tap into the excitement, emotion, and magic of the movies. This program puts the health and safety of guests and employees at the center of movie theater operations, and features numerous in-theater initiatives including face coverings, social distancing, reduced capacity and concessions, and electronic ticketing. DIVIDENDS. Change ), You are commenting using your Google account. Change ), You are commenting using your Facebook account. 94% of Behind The Screens survey respondents say they miss going to a movie theater to watch movies, and “Going to the Movies” has consistently ranked #1 as the top out-of-home activity they were most looking forward to doing once government restrictions are lifted. ( Log Out /  But it’s the action taking place behind the scenes at your local movie theater that really matters, with safety being the top priority for Hollywood, exhibitors, and movie fans alike. A Producer will assist you throughout the production process, answer questions and make recommendations. ( Log Out /  Streaming may have helped some people get their fix at home, but for many movie lovers, you just can’t beat the immersive experience of the big screen. Investor Relations Phone: 800-844-0935 investors@ncm.com. ( Log Out /  CENTENNIAL, Colo.--(BUSINESS WIRE)--National CineMedia (NCM), America’s Movie Network, has partnered with Mediaocean, the leading software provider for the advertising world, to enable agencies to execute convergence buys with NCM’s premium video cinema advertising inventory and Spot TV.NCM’s integration into Mediaocean’s Spectra Local Broadcast systems now allows users to … For those in areas of the country where theaters have yet to reopen, the desire to get back to the movies continues to grow stronger as people tire of watching movies at home and have run out of streaming series to watch. Enter your email address and receive notifications of our newest posts by email. Cinemark is also reopening additional theaters in California, New Jersey, Arizona, and more this week, and Regal confirmed that it will have its cinemas reopened in time for this weekend’s release of Tenet in New Jersey, Maryland, and some cities in California. Change ).

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