Content is available under $1 unless otherwise noted. [3] The Esso name was a trademark of Standard Oil Company of New Jersey and attracted protests from other Standard Oil spinoffs because of its phonetic similarity to the acronym of the name of the parent company, Standard Oil. At the same time, the company changed its corporate name from Standard Oil of New Jersey to Exxon Corporation. Accusations of ExxonMobil human rights violations in Indonesia, https://commons.wikimedia.org/w/index.php?title=File:Exxon_Mobil_Logo.svg&oldid=489558058, Creative Commons Attribution-ShareAlike License, {{BotMoveToCommons|en.wikipedia|year={{subst:CURRENTYEAR}}|month={{subst:CURRENTMONTHNAME}}|day={{subst:CURRENTDAY}}}} {{Information |Description={{en|This is the logo for Exxon Mobil.}} Still used on many signage. This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. In 2016, this became the logo for the company and it was altered to match the ExxonMobil logo. Logopedia is a FANDOM Lifestyle Community. It was running to the left with its wings spread, evoking a sense of lightness, freedom, and speed and reflecting the progress and development of the company. The Exxon brand is still used by ExxonMobil's downstream operations as a brand for certain gas stations, motor fuel and related products (the highest concentration of which are located in New Jersey, Pennsylvania, Texas and in the Mid-Atlantic and Southeastern states). Consequently, stations in Ohio were rebranded as Humble and remained so until the Exxon brand came into use. In 1961, Humble stations in Arizona, New Mexico, Oklahoma, and Texas were rebranded to Enco. By this time, as a result of numerous mergers and rebranding, the remaining Standard Oil companies that previously objected to the Esso name had been acquired by BP. That same year, Enco appeared on former Carter stations in the Midwest and the Pacific Northwest. [8], Under the guidance of its paid consultants at Boston Consulting Group, Exxon announced in the 1970s, that it would compete against IBM and Xerox. However, during the planning process, it was noted that James Exon was the governor of Nebraska. At first, consideration was given to simply rebranding all stations as Enco, but that was shelved when it was learned that the word "Enco" is similar in pronunciation to the Japanese slang term enko, meaning "stalled car" (an abbreviation of enjin no kosho, "engine breakdown").[7]. By the late 1960s, Humble officials realized that the time had come to develop a new brand name that could be used nationwide. U.S. Arctic development shouldn’t get the cold shoulder Ken Cohen. In 1966, the U.S. Justice Department ordered Humble Oil to "cease and desist" from using the Esso brand at stations in several southeastern states, following protests from Standard Oil of Kentucky (Kyso), which was a Standard Oil of California subsidiary in the process of rebranding its Standard stations to Chevron. Exxon is ExxonMobil's primary retail gasoline brand in most of the United States, with the highest concentration of retail outlets located in New Jersey, Pennsylvania, Texas, and in the Mid-Atlantic and Southeastern states. [18] ExxonMobil similarly sued 21st Century Fox over its cable channel FXX, but the parties agreed to dismiss the suit in October 2015.[19]. The Getty Images design is a trademark of Getty Images. The Mobil brand is applied to each Esso fuel tanks in Hong Kong and Singapore. The main feature, which makes the logotype unique, is its double letter “X”, where both parts are connected and placed diagonally, showing individuality and progressive approach of the company. R&D has been part of ExxonMobil’s DNA since our company began more than 135 years ago. This is a file from the Wikimedia Commons.Information from its description page there is shown below. There were no additional detail and lettering on this version of the logo, as the mythical creature was bright enough to represent the group and its power all alone. The Mobil’s one featured a Pegasus, while Exxon had a wordmark logo with two interlacing “X”s. In 2016, the Exxon logo was altered to match the ExxonMobil logo. Size of this PNG preview of this SVG file: Add a one-line explanation of what this file represents. |Source=Transferred from [http://en.wikipedia.org en.wikipedia]; tr. Files are available under licenses specified on their description page. ExxonMobil logo image: Exxon Mobil Corporation is an American multinational oil and gas corporation. Enco was created as an acronym for the phrase "Energy Company". Although in 2014, Exxon adopted it's current logo for its canopy and pumps, this logo continued to be used for the company until 2016, when Exxon decided to fully focus on it's current logo. According to Reifinitiv Eikon data, the company experienced $2.63 billion loss and their shares were down by 35%. [14], The rectangular Exxon logo, with the blue strip at the bottom and red lettering with the two 'X's interlinked together, was designed by noted industrial stylist Raymond Loewy. [2], Exxon replaced the Esso, Enco, and Humble brands in the United States in 1973. In 1999, Exxon Corporation merged with Mobil to form ExxonMobil. For the unrelated genetic term, see. The typeface and style of the brand were created by the Lippincott&Marguiles design bureau and hasn’t been changed since 1999. [17] Exxon considered this a violation of their trademark, and as a result, Minolta was allowed to distribute cameras already produced, but was forced to change the stylistic 'XX' and implement this as a change in new production. English: This is the logo for Exxon Mobil. This file contains additional information such as Exif metadata which may have been added by the digital camera, scanner, or software program used to create or digitize it.

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