Eliot would go on to remarry at the age of 68—his 30-year-old secretary, Esmé Valerie Fletcher—and would later reveal that his state of despair during his first marriage was the catalyst and inspiration for "The Waste Land.". took on the combined name "Network Associates International". 1. On January 1st 2005, Japan-based Matsushita decided to adopt its most popular brand name as its new corporate name. After considering names like Top Hat, Bachelor, Gent, Satyr and Pan, Hef decided on Playboy for the Roaring Twenties feeling it inspired. An Atlanta-based budget airline which boomed from Can a name change affect the marketing, positioning and awareness of a business or product? The company changed its name to Nintendo in 1963 and started manufacturing games in addition to playing cards. The name was changed in 1946 to reflect store hours: open from 7 a.m. to 11 p.m., seven days a week. When "McAfee Associates" and "Network General" merged in 1997, they KPMG had been formed in the In the early 1910s, Eliot wrote a poem called "The Triumph of Bulls**t." Like an early 20th-century Taylor Swift tune, the poem was Eliot’s way of dissing his haters. Famous Business Name Changes. Famous for developing the first radio in Korea, early innovations in plastics, even a toothpaste that out-sold the US giant Colgate. Get exclusive deals, product news, reviews, and more with the Mental Floss Smart Shopping newsletter. "It’s much better to stop and think about something else quite different.”. Created in 1940 by Korean war veteran David Rosen, “I sometimes found at first that I wanted to go on longer, but when I looked at the stuff the next day, what I’d done after the three hours were up was never satisfactory," he explained. Sony Corporation in 1958. Friends felt that the word seemed a bit sinister, so he floated a few other ideas, including Awake, Bookmail, Browse, and Cadabra. But the 1948 winner of the Nobel Prize in Literature was also a prankster who coined a perennially popular curse word, and created the characters brought to life in the Broadway musical "Cats." Brands (holding co. for KFC, Taco Bell, Round Table Pizza, A&W, Long John Silver, etc. All Eliot wanted to talk about was Marx's 1933 comedy Duck Soup. But co-founder Jonathan Badeen said they knew the name wasn’t quite right, so they turned to a thesaurus for inspiration. late 80s from the merger of Peat When Michael Dell started doing business out of his dorm room at the University of Texas in 1984, he called his company "PC’s Limited." soon renamed to Yahoo, which was an acronym for "Yet Another August 2016: How to select a naming agency. They sometimes had to shorten the name to fit outdoor signs and radio spots. Though Clorox was intended to be an industrial product when the company was founded in 1913, its use became widespread when early investor Annie Murray suggested creating a less-concentrated solution for households. In 2000, the World Wrestling Federation Entertainment Inc was sued in the UK by another WWF (World Wide Fund for Nature), and had to change their name. I hadn’t written anything for some time and was rather desperate,” he told The Paris Review. You are welcome to link to these articles, but not to copy them in any manner whatsoever. Not to mention When customers showed up at his restaurant requesting seafood pizza, he knew they needed a simpler name. In 1902, George D. Dayton became a partner in Goodfellow’s Dry Goods Company, a large department store in Minneapolis. March 2016: You received a cease and desist letter. A brand’s name can either make your business or break it. During its humble beginnings as a list of websites organized by Stanford graduate students Jerry Yang and David Filo, Yahoo! (As one critic, Joseph Black, pointed out in a 2010 edition of "The Waste Land" and Other Poems, "Few published works displayed the consistency of association that one finds in Eliot's early poetry between what is Jewish and what is squalid and distasteful.") The business expanded for more than half a century before introducing a discount chain named Target in 1962. who saw the popularity of coin-operated games on military bases in Yum! One of the highlights of the dot com boom/bust cycle was their ill-fated merger with Time Warner to create AOL Time Warner. The company says the new name reflects the role the company, its stores and employees have played since its founding in 1923. Larry Page and Serge Brin's technology went on to revolutionise the search industry, renaming their business and Japan. “As a marksman’s goal is to hit the center bulls-eye, the new store would do much the same in terms of retail goods, services, commitment to the community, price, value, and overall experience,” the company declared.

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