The logo was given a facelift, which resulted in slightly clearer, brighter colors. The Kraft Foods logo is composed of a wordmark enclosed in a hexagon with rounded angles. Asia Pulp & Paper—the notorious destroyer of pristine tiger and orangutan habitat—says it's changing its ways", "Hasbro Turns Over a New Leaf, Steps Up for Rainforests", "Kraft To Remove Artificial Dyes From Mac And Cheese: Yellow Dye Linked To Hyperactivity In Children", "Kraft meets with bloggers protesting chemical additives in mac'n'cheese", "Kraft removing artificial dyes from some mac and cheese", "Kraft to remove artificial dyes from macaroni & cheese", https://en.wikipedia.org/w/index.php?title=Kraft_Foods&oldid=978969600, Defunct manufacturing companies of the United States, Dairy products companies of the United States, Multinational companies headquartered in the United States, Food and drink companies established in 2012, American companies disestablished in 2015, Food and drink companies disestablished in 2015, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, RIDG's Finer Foods, licensing name used by Kraft addressing, This page was last edited on 18 September 2020, at 00:51. The wordmark was placed inside a white shape with a thick red border of a rather complex shape. Kraft Hockeyville began in 2006 as a Canadian reality television series developed by CBC/SRC Sports and sponsored by Kraft Foods in which communities across Canada compete to demonstrate their commitment to the sport of ice hockey. In 1926, it was listed on the Chicago Stock Exchange. Heinz Holding Corporation. Kraft and Bros. Company, which was established in 1909 and renamed Kraft Cheese Company in 1924. The Brand New blog criticized the design for being “just childish” and using the Tekton script. 1960-present Edit. Originally, the name of the brand was given in capital letters. Heinz Holding Corporation. Get exclusive access to content from our 1768 First Edition with your subscription. The type seems to have been inspired by Gotham. [23][24] In October 2013, Kraft announced that it would remove artificial dyes from three macaroni and cheese varieties made in kid-friendly shapes, but not its plain elbow-shaped Kraft Macaroni and Cheese product with "original flavor". Finally. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. The updated font appears softer and more inviting, and it better fits the rounded elements of the red shape in which it is placed. [6][7], In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies—a snack food company and a grocery company. When Kraft, Inc., split off in 1986, it retained the batteries division for two years. The winning community gets a cash prize dedicated to upgrading their local home arena, as well as the opportunity to host an NHL preseason game. As the press release stated, the new design meant to “clearly deliver ‘delicious.’” The red curve symbolized a smile, “the natural reaction to delicious foods and experiences.” The multi-colored shapes to the right represented a “flavor burst.” In 2011, Kraft has released an iPad app called "Big Fork Little Fork" which, in addition to games and other distractions, has information regarding how to use Kraft Foods in nutritious ways. Built around a traditional color palette and distinct shapes, it is a perfect representation of a powerful and influential company. The “smile” grew blue and moved below the first word. Now the text was changed to all lowercase and in a different font. Kraft Foods is an American food manufacturing and processing conglomerate[2] headquartered in Chicago, Illinois, part of Kraft Heinz. From 2002 to 2014, Kraft sponsored the Kraft Nabisco Championship, one of the four "majors" on the LPGA tour. [21], In 2013, food blogger and activist Vani Hari and blogger Lisa Leake launched an online petition drive to compel Kraft Foods Group, Inc. to remove controversial synthetic dyes Yellow 5 (labeled as Tartrazine) and Yellow 6 from its signature macaroni and cheese products.

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